Catalogue architecture
Structure products, variations, attributes and taxonomy so the catalogue is easier to discover and manage.
Amazon & Marketplaces
Build a marketplace channel that supports the brand—not one that competes with it.
We help eCommerce brands structure Amazon and marketplace growth around catalogue quality, content, advertising, measurement and a clear relationship with the direct-to-consumer channel.
Channel strategy first
Amazon can create reach and demand capture—but it changes the economics of the customer relationship.
The marketplace should have a defined role inside the broader eCommerce system. We focus on catalogue structure, discoverability, content, ads and measurement without losing sight of the owned channel.
What we work on
The commercial foundations behind a stronger marketplace presence.
Listing content
Improve titles, bullets, imagery and enhanced content around shopper intent and product differentiation.
Marketplace SEO
Use search behavior, category context and query patterns to strengthen organic discoverability.
Amazon Ads
Structure Sponsored Products, Brands and other formats around profitable search demand.
Measurement
Separate channel growth from cannibalization and evaluate performance using marketplace economics.
DTC alignment
Clarify assortment, pricing, promotions and customer experience between Amazon and Shopify.
Marketplace readiness
Best suited to brands with an established product and a reason to expand distribution.
Strong fit
✓Validated products and customer demand
✓Healthy contribution margin
✓Operational capacity for marketplace fulfilment
✓A clear DTC strategy
Probably too early
—Unvalidated products
—Margins cannot absorb marketplace fees
—No inventory or fulfilment capacity
—Marketplace is being used as a substitute for brand strategy
The next step